Marketing & Communications Intern
Buenos Aires, Argentina · Summer 2026

At Lerman & Szlak, I worked directly with a founding partner to lead marketing and communications for an IP law firm serving Argentine and international clients, conducting all work bilingually in Spanish and English.
I independently built a custom Google Apps Script that automates contact management by syncing email correspondents into the firm’s CRM, replacing a paid third-party tool. I evaluated multiple technical approaches before choosing to build a custom integration as the most reliable solution.
I conducted a bilingual overhaul of the firm’s digital presence: restructured its WordPress site, rewrote content using an inbound strategy rooted in Marcus Sheridan’s “They Ask, You Answer” framework, designed WhatsApp communications with custom visuals, and managed the firm’s Google Business and Instagram profiles. I also rebuilt the founding partner’s personal website, including a new Spanish-language version.
I researched Argentine IP law and authored informational articles on trademark topics for the firm’s newsletter, targeting an international corporate audience.
Links
- Lerman & Szlak’s welcome post about Anika
- lermanszlak.com (work sample)
- celialerman.com (work sample)